What types of search are there?

The psychology of search revolves around the user: their needs, their way of searching for answers, the results they expect when searching for something, etc. It is in the interests of companies that invest in Digital Marketing to respond objectively to all these doubts and needs.

One of the first steps to understand the user's search is to know the intention of their navigation, which is essential in order to attract the correct audience to your site.

So we are going to explain what brings the user to Google. There are three types of search:

1. Navigational search

This type of search - also known as a shortcut search - happens when the user already knows which site they would like to visit, but may not remember the full URL or be lazy to type.
For example, if the user searches for “ Rock Content ” or “Rock Content blog” to find our content, their search intention is clear and, therefore, there is little chance that this user will change their final destination on the web. - This person already knows what they are looking for.

rock content blog

2. Informational search

As the name itself says, in the informational search the user searches for information, whether through news, product launches, or explanatory articles. Unlike navigational search, the user does not know exactly which site they will go to find the content they are looking for, as it is not possible to clearly identify their search intention.

In an Inbound Marketing strategy, this organic visibility is essential to attract users to the pages of business and start their journey to become customers.
By not knowing exactly which site he wants to visit, the user tends to use organic results to find the solution to his question or need, and it is at this moment that the good web positioning of the blog or site is an advantage for the business.

Look at an example of informational research:
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3. Transactional search

In this type of search, the user wants to execute a transaction, such as buying a product directly or finding a store. This search is extremely valuable, especially for e-commerce.

what is SEO

Now that you have understood the 3 types of search, in the next topic, we will explain how the world's largest search engine, Google, works.

How are Google results pages configured?

It is essential to understand how Google works to develop an assertive SEO strategy.
The searches in this mechanism are divided into two groups: organic results (free) and paid results:

what is SEO

Paid results (inside the red box) appear at the top of the page, indicated by a green tick with the text “Ad” or “ad”. To occupy these spaces, companies pay per click-through a tool of Google itself called Google Adwords.

Google Adwords

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Below these paid results are the organic ones (marked with a blue square).

The sites in the top search positions are defined by Google robots according to the level of relevance and authority they present - always focusing on the quality of the user experience.
But in the Google results pages, there are prominent snippets that earn a visually peculiar space for users and that can also be conquered with SEO techniques.